This Rolex Datejust, reference 68278, is a 31mm case in Yellow Gold used condition, featuring a Champagne Diamond dial, a YG Diamond/4Ruby bezel, a President Center Diamond bracelet, dated circa 1990. This piece is customized — aftermarket-modified (setting or dial added outside the manufacturer); not original factory condition. Priced dealer-direct and shipped fully insured.
The Datejust is the most liquid dress-capable Rolex on the market — the 1945 reference that first put a self-winding waterproof chronometer behind a date Cyclops. Four case sizes, every metal pairing, and a near-endless dial book mean there's a Datejust at almost every budget, which is exactly why it moves fast at the dealer level. Read the full Datejust buying guide ›
Founded in 1905 by Hans Wilsdorf, Rolex is the benchmark by which most mechanical watches are measured. The Geneva manufacture pioneered waterproofing, self-winding movements, and date displays, earning a reputation for precision and durability that transcends horology. Today it dominates the prestige sports-watch market and functions as much as a financial asset class as a timepiece. Browse all Rolex ›
Rolex · 68278
Customized — aftermarket-modified. Diamond setting or dial added outside the manufacturer; not original factory condition.
Rolex Datejust, Yellow Gold, 31mm case, Champagne Diamond dial, YG Diamond/4Ruby bezel. Circa 1990. Custom / aftermarket-modified — not original factory condition.
