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Watch StoreWholesale trade desk

Journal

Notes from the desk

What is actually moving on the floor, what it is trading at, and what that means if you are buying this month.

Latest articles

How to Buy a Rolex DatejustThe Datejust spans nearly eight decades and dozens of references — here's how to find the right size, metal, and condition for your budget. Rolex Submariner Buying Guide: References, Sizes & ValueEverything a serious buyer needs to know about the Rolex Submariner — from vintage references to modern steel, before spending five figures. Rolex Day-Date (President): A Collector's GuideFrom 1950s originals to platinum rainbow-bezel showpieces, the Day-Date remains the president's watch — here's how to buy it wisely on the secondary market. Audemars Piguet Royal Oak: What to Know Before You BuyGerald Genta's eight-screw icon still commands premium secondary-market values—know the references, materials, and condition factors before you buy. Cartier Ballon Bleu Buying GuideFew modern dress watches match the Cartier Ballon Bleu for sculptural elegance and everyday versatility — here is what to know before you buy. Wire vs. Credit Card: How the Bank-Wire Discount Works on Luxury WatchesPaying by bank wire takes about 3.4% off the listed card price on every luxury watch purchase — here is what collectors need to know to pay confidently. The Rolex Oyster Perpetual: A Dealer's Buying Guide to Rolex's Purest WatchEverything a serious buyer should know about Rolex's foundational time-only model, from vintage 24mm references to the current 41mm. The Rolex GMT-Master II Buying Guide: References, Bezels, and Market RealityA working dealer's breakdown of the GMT-Master II, from the 16710 to the latest GRNR, and what to pay. Rolex Sky-Dweller Buying Guide: References, Movements, and What to PayA practical look at Rolex's annual-calendar dual-time watch, from steel to solid gold, and how to buy one well. Rolex Daytona Buying Guide: References, Specs, and What to PayA working dealer's breakdown of the Daytona model line, from steel and gold combinations to gem-set white gold pieces. The Rolex GMT-Master Buying Guide: References, Variations, and What to PayA working dealer's breakdown of the GMT-Master, from the 1675 to the gold versions worth chasing. The Rolex Yacht-Master: A Complete Buyer's GuideHow to choose, verify, and value every generation of Rolex's nautical sports watch in the pre-owned market.

Model buying guides

Rolex Datejust$3,539 to $32,200 · 141 in stock Rolex Day-Date$10,370 to $200,647 · 22 in stock Rolex Submariner$9,749 to $42,550 · 21 in stock Rolex Oyster Perpetual$2,484 to $34,776 · 14 in stock Rolex GMT-Master II$10,743 to $27,600 · 13 in stock Audemars Piguet Royal Oak$19,550 to $55,890 · 8 in stock Rolex Daytona$21,362 to $106,950 · 7 in stock Rolex Yacht-Master$7,061 to $31,625 · 5 in stock Rolex Sky-Dweller$22,356 to $69,000 · 5 in stock Rolex Date$4,347 to $9,936 · 5 in stock Cartier Ballon Bleu$3,450 to $8,694 · 4 in stock Swatch X Omega Bioceramic Moonswatch$434 to $558 · 4 in stock Rolex Milgauss$11,500 to $11,500 · 2 in stock Swatch X Omega Mission to EarthPhasevaries · 2 in stock Rolex Sea-Dweller$9,128 to $21,735 · 2 in stock Cartier Santos de Cartier Skeleton$24,840 to $36,018 · 2 in stock Swatch X Blancpain Bioceramic Scuba Fifty Fathoms$596 to $596 · 2 in stock
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