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Rolex Date — $4,347 – $9,936

The Oyster Perpetual Date is the quiet one — smaller and simpler than the Datejust, no Cyclops, 34mm that reads unisex today. Steel through two-tone Rolesor to solid yellow gold. It's a restrained, wearable vintage-proportioned buy that still gives you genuine Oyster Perpetual entry pricing.

Metals Steel, Steel and Yellow Gold, Yellow Gold Sizes 34mm
Trade prices, not retailPriced off the trading floor rather than a showroom lease — the listed number is the one a dealer pays.
Checked on our own benchOpened, inspected and verified in-house downtown before anything goes on the site.
Overnight and fully insuredSignature-required delivery, free on U.S. orders $1,000+ — or collect it at the desk on South Hill Street.
We buy across the counterSame-day wholesale offers on your watch — cash or trade credit.

Rolex Date on the desk

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Buying a Rolex Date

Two sizes: 34mm mainstream Date and 26mm ladies' (e.g., 6917). 1500-series (1503, 15053) predate quickset; 15000-series on (15203, 15505) added quickset in 1977 — a real usability upgrade. Metal sets price sharply: steel low, two-tone Rolesor (15053, 15203) a premium, solid yellow gold (15505) near the ceiling. Prioritize original, unpolished cases, clean dials, and matching-serial bracelets. Sigma- and tropical-dial examples pull specialist premiums.

Generations & references

Early 1500/1501 (1960s–70s) are non-quickset; the 15000 series (1977) brought quickset and refined cases; the line was quietly retired c.2001–2003 as Rolex consolidated around the Datejust.

References in stock: 15000, 15223, 1503, 15505.

Pricing

At $4,347–$9,936, steel is genuine Oyster Perpetual entry pricing; solid gold sits near the ceiling, still well under equivalent Datejust gold. Current live range: $4,347 – $9,936. Prices shown are the full card price; bank-wire payment saves about 3.4%.

Model names, references and specifications are referenced from the official Rolex Newsroom (www.rolex.com). Trademarks and product imagery rights remain with the manufacturer; product photography shown is of our own inventory.

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Buying a Rolex Date in Los Angeles

This Rolex Date stock sits on a working wholesale desk at 650 S. Hill St., in the middle of the downtown Los Angeles jewelry district — not in a boutique and not in someone else’s showcase. We own what is listed, which is why the number on the page is a trade number rather than a retail one.

Every listing carries two figures: the card price, which is the price shown, and the wire price, which takes roughly 3.4% off. If you are local you are welcome to come and see the piece on the bench before you buy — call the desk first and it will be out and ready. If you are not, it goes out overnight and fully insured.

More about the desk · How it ships · Selling a Rolex instead

Buying in Los Angeles?

The desk sits at 650 S. Hill St. in the downtown jewelry district. Call ahead and the pieces you want to see will be out and ready.

Every purchase includes a complimentary MyLuxApp.com certified appraisal

See the desk