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Rolex Daytona — $18,050 – $285,700

The Daytona is Rolex's benchmark chronograph and one of horology's hardest tickets — a 1963 racing tool now perpetually short of supply. Screw-down pushers, tachymeter, three registers, in-house column-wheel caliber. Demand outruns supply, which keeps the premiums and makes it a cornerstone wholesale flip.

Metals Steel and Yellow Gold, White Gold, Steel Sizes 40mm, 15.5mm, 37mm, H
Trade prices, not retailPriced off the trading floor rather than a showroom lease — the listed number is the one a dealer pays.
Checked on our own benchOpened, inspected and verified in-house downtown before anything goes on the site.
Overnight and fully insuredSignature-required delivery, free on U.S. orders $1,000+ — or collect it at the desk on South Hill Street.
We buy across the counterSame-day wholesale offers on your watch — cash or trade credit.

Rolex Daytona on the desk

Rolex · Daytona
Daytona 40 Steel and Yellow Gold
126503-0001 · 40mm · 2026
White Standard
In stockUnwornBox & Papers
$33,922
$32,775 by wire
Rolex · Daytona
Daytona 40 Steel and Yellow Gold
126503-0001 · 40mm · 2025
White Standard
In stockBox & Papers
$30,947
$29,900 by wire
Rolex · Daytona
Daytona 40 Steel and Yellow Gold
116503 · 40mm · 2023
Black Standard
In stockBox & Papers
$27,971
$27,025 by wire
Rolex · Daytona
Daytona 40 White Gold
116589RBR · 40mm · 2011
Black Diamond
In stockDiamonds
$57,846
$55,890 by wire
Rolex · Daytona
Daytona 40 Steel
116520 · 40mm
Black Standard
In stock
$23,805
$23,000 by wire
Rolex · Daytona
Daytona 40mm White Gold
116519L · 40mm
Black Diamond
In stockDiamonds
$47,372
$45,770 by wire
Rolex · Daytona
Daytona 40 Steel and Yellow Gold
116523 · 40mm · 2003
Black Diamond standard
In stockDiamonds
$22,110
$21,362 by wire
Rolex · Daytona
Daytona 40 White Gold
126509 · 40mm · 2025
Bright Black Standard
In stockUnwornBox & Papers
$65,464
$63,250 by wire
Rolex · Daytona
Daytona 40 Steel and Yellow Gold
16523 · 40mm · 1995
Champagne Standard
In stock
$18,639
$18,009 by wire
Rolex · Daytona
Daytona 40 Steel and Yellow Gold Hollow Bracelet
16523 · 40mm · 1995
Champagne Stick
In stock
$18,639
$18,009 by wire
Rolex · Daytona
Daytona 40 Steel and Yellow Gold Hollow Bracelet
16523 · 40mm · 1999
Champagne Stick
In stock
$19,282
$18,630 by wire
Rolex · Daytona
Daytona 37 Vintage Steel
4767 · 37mm · 1948
Silver Standard
In stock
$295,658
$285,660 by wire
No image
Rolex · Daytona
Daytona Two Tone
16523 · 40mm · 2000
White Standard
In stock
$22,496
$21,735 by wire
Rolex · Daytona
Daytona 40 Steel and Yellow Gold
16523 · 40mm · 1997
White Standard
In stock
$21,210
$20,493 by wire
Rolex · Daytona
Daytona 40 Two Tone
116503 · 40mm
Black Standard
In stock
$21,853
$21,114 by wire
Rolex · Daytona
Daytona Two Tone
16523 · 40mm · 1997
Champagne Standard
In stock
$21,210
$20,493 by wire
Rolex · Daytona
Daytona 40 Rose Gold Oysterflex
116515 · 40mm
Black Index
In stockUnworn
$64,274
$62,100 by wire
Rolex · Daytona
Daytona 40 Two Tone
16523 · 40mm · 1999
Champagne Diamond
In stockDiamonds
$22,496
$21,735 by wire
Rolex · Daytona
Daytona 40 Steel (Black)
116520 · 40mm · 2001
Black Standard
In stock
$30,351
$29,325 by wire
Rolex · Daytona
Rolex Oysterflex for Daytona Size H
DYTN-OYSTRFLX · H
Order inUnworn
$536
$518 by wire
Rolex · Daytona
Link for Rolex Cosmograph Daytona 116508 & 116528, Rolex GMT-Master II 116718 & 116758, Rolex Submariner Date 116618 & 126618L, Rolex Yacht-Master II 116688
L - 116508 O · 15.5mm
In stockUnworn
Call for price
Rolex · Daytona
Linkfor Rolex Cosmograph Daytona 116503 & 116523, Rolex Datejust 36 116203, 116233, 116243, 116263, 126203 & 126233, Rolex Datejust 41 116333, 126303 & 126333, Rolex GMT-Master II 116713LN, Rolex Submariner Date 116613L
L - 116503 O · 15.5mm
In stockUnworn
Call for price

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Buying a Rolex Daytona

All current Daytonas are 40mm — fixed since the 16520 in 1988. This book splits two gens: 116-prefix (cal. 4130, through ~2023) and current 126-prefix (cal. 4131, 2023+), told apart by the revised bracelet and skeletonized rotor. Metal sets value: Rolesor two-tone (116523, 126503-0001) is the entry to precious-metal Daytonas; full yellow (126508-0008) and white gold (116519L, 126509) step up; gem-set (116589RBR) tops retail and secondary alike. Verify dial condition and full set on every piece — paper moves the number.

Generations & references

Manual-wind refs (1963–1987), including the "Paul Newman" exotics, set the bloodline; 16520 (1988) brought the 40mm Zenith-based auto; 116520 (2000) went fully in-house with cal. 4130; the 126-series (2023) refined it as cal. 4131.

References in stock: 126503-0001, 116503, 116589RBR, 116520, 116519L, 116523, 126509, 16523, 4767, 116515, DYTN-OYSTRFLX, L - 116508 O.

Pricing

$21,362–$106,950 runs Rolesor two-tone at entry up through full yellow and white gold to heavily gem-set at the ceiling. Current live range: $18,050 – $285,700. Prices shown are the full card price; bank-wire payment saves about 3.4%.

Model names, references and specifications are referenced from the official Rolex Newsroom (www.rolex.com). Trademarks and product imagery rights remain with the manufacturer; product photography shown is of our own inventory.

More Rolex on the desk

Buying a Rolex Daytona in Los Angeles

This Rolex Daytona stock sits on a working wholesale desk at 650 S. Hill St., in the middle of the downtown Los Angeles jewelry district — not in a boutique and not in someone else’s showcase. We own what is listed, which is why the number on the page is a trade number rather than a retail one.

Every listing carries two figures: the card price, which is the price shown, and the wire price, which takes roughly 3.4% off. If you are local you are welcome to come and see the piece on the bench before you buy — call the desk first and it will be out and ready. If you are not, it goes out overnight and fully insured.

More about the desk · How it ships · Selling a Rolex instead

Buying in Los Angeles?

The desk sits at 650 S. Hill St. in the downtown jewelry district. Call ahead and the pieces you want to see will be out and ready.

Every purchase includes a complimentary MyLuxApp.com certified appraisal

See the desk